![]() The Gibson Brands portfolio includes Gibson, the number one guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone, Kramer, Steinberger, MESA/Boogie, and the Gibson Pro Audio division, KRK Systems. Founded in 1894 and headquartered in Nashville, TN, Gibson Brands has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. Gibson Brands, the world’s most iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for more than 100 years. GENESIMMONS.COM | TWITTER | INSTAGRAM | FACEBOOK | Simmons is renowned and sought after worldwide as a notable and opinionated media commentator on a diverse range of topics from politics to business.įor more information on Gene Simmons, visit: With more than 5,000 licensed/merchandised items, KISS has generated more money from merchandising and trademark deals than any other band in music history. KISS was inducted into the Rock & Roll Hall of Fame in 2014 and received a star on the Hollywood Walk of Fame in 1999.Ī merchandising giant, Simmons' keen business acumen has expanded the KISS brand beyond the stage. With over 100 million CDs and DVDs sold worldwide, KISS continues to sell out stadiums and arenas around the world, breaking box-office records set by Elvis and the Beatles. Today, KISS has millions of fans around the world, known as the KISS Army. Inspired by his love of comic books and horror films, he conceived the concept of face paint for the band, which combined with elaborate costumes, frenetic stage performances and ostentatious concert effects catapulted KISS to international stardom and a coveted position as one of the most recognized rock and roll bands in the world. Simmons formed KISS in 1972 with Paul Stanley. Simmons has achieved success that reaches far beyond his music career, extending into television shows, films, publishing, merchandising, worldwide restaurants, consumer products and more. International rock legend Gene Simmons is a serial entrepreneur, philanthropist, and media mogul. Tune in to watch the interview with Gene Simmons and Mark Agnesi, Director of Brand Experience, Gibson Brands, live, Monday, January 18 on Gibson TV, at 10:00am CT: Here. Expect epic things."Ībove (L-R): the G2 Thunderbird Bass in Ebony with Silver and G2 Thunderbird Bass in Ebony with Blood Red ![]() Our shared vision compelled us to explore a partnership that would include developing instruments and creating a new platform to entertain and inspire new generations of Gibson and Gene Simmons fans to create music. ![]() "When we first connected, we immediately engaged in the most interesting conversations about guitars, entertainment, and business. His brain is always working, and I love that about him," said Cesar Gueikian of Gibson Brands. He is also an entrepreneur, record producer, actor and overall creative person. "Gene is not only one of the most celebrated musicians and rock stars of all time. The design is so beautiful and collectible that they are simply works of art."įollowing the launch of the G² Thunderbird Bass, G2 has plans for a Flying V bass and Flying V guitar. These guitars and basses will all be handmade, with a sound that is off the charts. "Gibson is an outstanding company and has earned its place as a leading guitar brand with fans around the world. "I have been designing and trademarking bass guitars for decades, and when I heard Gibson's vision and learned about their creative process, it just made sense for us to join forces to take things to the next level," said Simmons. you can only stick your tongue out so many times but you have to deliver the goods.' 'You live and die by the instrument in your hands. The G2 Thunderbird Bass, which will be available in ebony with silver appointments and ebony with blood red, made its worldwide debut on stage with Simmons recently during KISS' epic New Year's Eve concert in Dubai. To kick off the collaboration, G2 will release the new G2 Thunderbird Bass later this year. G², from Gene to Gibson, will introduce new collections of right and left-handed electric guitars and basses across Gibson's Gibson, Epiphone and Kramer brands, and develop new entertainment content that will be streamed to millions of fans worldwide on multiple online and social platforms. NASHVILLE, TN - Janu- Gibson, the iconic American guitar brand, has entered into a joint venture with Gene Simmons, international rock legend and co-founder of KISS, America's #1 gold record award-winning group of all time, in all categories (RIAA), to create G². G2 To Introduce New Electric Guitar and Bass Collections and Streaming Entertainment Content ![]() Gibson and Rock Icon Gene Simmons Enter Joint Venture To Launch G2
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